Tim Basa

Win if you have “it”. Lose if you don’t! Swagger. Confidence. Moxie. Poise.

Hey, books are written about it. Coaches tell their teams to have it. Rappers brag about how much they have. But, it does not matter what you call it. Without confidence you can’t, get a date, win a game, make a sale or lead a team.

Listen, I learned as a young man, playing basketball, confidence could inspire a team and intimidate an opponent.

When confidence was applied to other areas of my life, I found that it helped in almost every situation. Being prepared, having high energy, a positive outlook and articulating a vision - created results personally and professionally.

But… I faked it. Yup, it’s true.  

I faked confidence until I really developed it. As I was developing  my sales skills, I lacked the confidence I needed. So to get it, I wrote a quick list and focused on 11 items to build my confidence every day:

1. Be positive, lift yourself and others up.
2. Don’t put you or anyone else down
3. Have high energy
4. Focus on success – celebrate my success and others
5. Failure is not an option – adjust quick
6. Differentiate from others - hone a unique selling proposition (USP) that creates conversation
7. Know my products and services inside and out
8. Understand my target market and competitors
9. Set high standards and don’t accept mediocrity
10. Hold others who are aligned with me  - 100% accountable to effort and execution
11. Tactics may change but the vision and strategy must be clear and maintained.

 “Not conceded, just convinced.” ~ Run D.M.C (My RUN DMC don’t be an ‘Asshole’ rule)

Hey, I want to make sure we do not confuse arrogance and confidence. Arrogance is a turn off.  An arrogant person is an Asshole. (sorry for the explicit lyrics). 

Confidence, however, is a turn on. Confidence and conviction is inspirational. Great leaders need confidence, and confidence attracts elements to make you more successful.

Your “swagger”, commitment, energy and attitude; will inspire confidence in both your clients and your team.

"Confidence is contagious. So is lack of confidence." ~Vince Lombardi

When you are prepared, you are confident. When you are confident, you are ready for success.

Put swagger and positive attitude in your business.  Be your best!

The American Dream is alive & well. But, YOU have to WORK for your dream - You can’t wait for someone else to give it to you. Count on you!

#DirectMailtip: When I mail letters in a tube shaped mailer, they almost always;

1.) Go on the top of the pile. Because nothing can sit neatly on top of the tube. (Think about it) 

2.) Get opened by the recipient… simply because they are curious and the tube is on the top.

3.) Get some type of response.  

#prospecting - Without hesitation say, “Really, who took his place?”

When a receptionist says, the person you’re calling for is no longer with the company. Without hesitation, you say; who took his/her place? Then asked to be connected to the new contact… so you can get them caught up on the items you where discussing with their predecessor.

#selfmotivation: What if the guy doesn’t show up?

My mentor told me, the best motivation, is self-motivation. If you’re waiting for someone else to flip your switch, you’re at risk of them NOT showing up. You can't take that risk. Motivate yourself.

#Dontgiveup - The First Person to Quit – Loses. Is that too obvious?

Well, I see it all the time. It doesn’t matter if I am talking to my nephew about dating, or a sales team about prospecting. The result is the same. People who give up - lose. If your prospect is buying from a competitor now, at some point they will look at an alternative. If you’re not there to sell -- Surprise -- you lose! Don’t give up. Adjust your strategy and be persistent.

@TimBasa: You Can’t be a Winner --- If You’re a Whiner. #Attitude #Hustle

You can’t be a winner it you’re a whiner. Negativity subtracts from your positive momentum. Focus on what you CAN do. Take charge of your day. Let’s GO!!!

@TimBasa #Marketing Tip: DISCRIMINATE is a good word… In sales and marketing.

Its true, you must discriminate to be truly effective. As a savvy marketer, you need to exclude the majority of people and deliver your marketing message(s) to a carefully selected minority of High Probability Prospects.

Stop Wasting Time and Money.
As a 17 year old selling landscaping service, I quickly discovered that it was a waste of my time and money to sell to people without a need for my service or the money to pay me.

So, let's assume you sell landscaping services. You convert ordinary yards into the beautiful spaces that become the envy of the neighborhood. If you want to sell services in any neighborhood, the "dumbest” thing you could do is put advertising door hangars on every door knob. Cheap. But, wasteful.

Get Smart. DISCRIMINATE
The smarter thing would be; first, separate the homeowners from the renters. Then, identify the homeowners by value or income, possibly by subscription to "home" type magazines and even identify the ones who are new to the neighborhood.  

Then, direct all your resources, and messaging at these specifically chosen, “ideal prospects.”

Multiply Your Success
If you sell me, during the job promote to other targeted homes in my neighborhood. Tell them you’re working at my house.  When you are finished, tell them to drive by and see your work.

{Example} Please pardon the dust. We are in the process of transforming the landscaping at the Basa Residence at 1234 River Drive. We apologize for the bright red Leppek Landscaping trucks parked on the street. We should be completed by August 17^th.  Swing by then to see the new landscape.

As you get more business in my neighborhood, reference each home you transformed to the target list.

{Example} Over 15 hones in Oak River have chosen to use our services this year alone. Will you join this list of homeowners and become the envy of Oak River (list all your clients)}

“Repetition” will build “Reputation”
Be consistent with your marketing. Be sure to use proof elements like references, testimonials and pictures.

Who is your Target?
Market smart; target your efforts.
Then, expand from a center of influence with referrals and social proof.

Have a prospecting goal every day. No matter how busy you are!

@TimBasa #SalesTip: Have a prospecting goal every day. No matter how busy you are, you need feed your sales funnel. Always be thinking about the future of your business. If you’re not prospecting for new business, you are procrastinating.  Procrastination limits growth. Get after it! Who will you contact today?

Tim says to rep: “If you’re going to sell on price; get a job at Subway to sell $5 footlongs. Price means something. But it’s not everything. If it was you wouldn’t drive a new Audi!”